Matt Martini

Platform owner for Sonesta's direct ecommerce ecosystem — web, mobile, and booking — supporting a ~$210M direct revenue business.

• Lead end-to-end product strategy and delivery for Sonesta's web and mobile ecommerce platforms, operating across discovery, purchase, loyalty, and live-site operations.
• Implemented and scaled product analytics and experimentation infrastructure; surfaced and resolved friction points, delivering ~$8M in revenue impact in 2024.
• Increased purchase funnel conversion by 12% by identifying and prioritizing high-impact merchandising, UX, and funnel enhancements using quantitative and qualitative research methods.
• Drove platform integration of Sonesta and Red Lion hotel portfolios, unifying search, discovery, and purchase flows, quadrupling platform scale in a single cutover.
• Partner with marketing, loyalty, and technology teams to scope and prioritize platform investments — translating segment-specific needs into product requirements and roadmap commitments.
• Own product requirements, success metrics, and delivery plans in collaboration with engineers and agency partners — navigating complex technical tradeoffs across CMS, CDP, and analytics platforms.
• Advise business leaders on value, effort, and tradeoffs to drive alignment and influence roadmap prioritization at the executive level.

Owned the catalog onboarding and data management function for a B2B SaaS ecommerce platform, transforming raw vendor product data into structured, high-quality digital commerce assets across nine catalogs.

• Designed and implemented data modeling frameworks, taxonomy systems, and enrichment workflows to improve product discoverability and increase engagement across retail and marketplace clients.
• Developed tooling, processes, and quality standards for product imagery and copy assets, enabling retailers to meet launch targets at scale.
• Automated content development workflows, doubling team productivity over 12 months without headcount growth.
• Led a 12-person cross-functional team of analysts, taxonomists, creatives, and project managers — delivered onboarding projects for all platform clients on time.

Drove ecommerce product experience for a global consumer electronics brand, managing presentation and channel performance across assigned product categories.

• Led channel activation for QuietComfort 15, Wave Music System III, SoundLink Mini, and 10+ additional SKUs — all exceeded channel revenue targets.
• Generated $300K incremental revenue in FY12 by redesigning product detail pages on Bose.com, improving clarity, differentiation, and conversion.
• Built comparison tools and content frameworks to help users navigate product decisions — increasing engagement and reducing friction in the consideration phase.

Designed and shipped a production-grade, meal-planning application.

• Implemented multi-agent orchestration, RAG pipelines, and automated evaluation — applying product judgment to tradeoffs in cost, latency, reliability, and user trust at each architectural decision point.
• Established AI governance and observability practices — prompt versioning, regression protection, and cost transparency — to maintain reliability as the system scaled.
• Built production systems hands-on to develop applied fluency across LLM architecture, evaluation design, and deployment.